Though no one person can be as cool as this guy, perhaps we can trump him in collective cool by ALL of us popping our collars today. Here’s how this is going down:

Step 1: Pop Collar

Step 2: Take photo of popped collar

Step 3: Post a link to your popped-collar photo in the comment section, or email the pic to me at wclaytonbell[at]gmail[dot]com. I’ll continue to update the post throughout the day with additional pictures.

Entries so far: